Austin, TX., – Major League Pickleball is welcoming a new ownership group made up of LRMR Ventures, the family office of global icon LeBron James and entrepreneur and CEO Maverick Carter, investment firm SC Holdings, NBA Champions Draymond Green and Kevin Love, The SpringHill Company CMO Paul Rivera, and Relevent Sports Group co-owner and CEO Daniel Sillman.
MLP is the standard-bearer for pickleball in the United States, delivering the highest-quality and most exciting experience in the sport. Expanding from 12 to 16 teams, MLP will continue to offer the highest prize money payouts per event to its players. In 2023, players will compete in six tournaments across six U.S. cities for more than $2M.
The new ownership group announced today brings unparalleled experience and impact across sports, media, entertainment, and branding. With this group, MLP aims to expand the community beyond its current participants into more diverse communities globally.
“Having SC Holdings, LRMR Ventures, and their incredible group as owners and investors in Major League Pickleball is not just great for MLP, it’s a watershed moment for pickleball in general,” said MLP Founder Steve Kuhn. “Pickleball is the fastest-growing sport in the country, building communities in cities and towns all over the world. This investment and the platform that this group provides will significantly help us with our goal to reach 40 million pickleball players by 2030.”
See MLP Press Release here. History of other sport's Major League beginnings and status (PDF) here.
Fortune Magazine September 28th 2022: "Recently, a certain sport has caught the eye of NBA star LeBron James—and it’s not basketball. Rather, it’s a relatively new leisure activity that’s quickly gaining traction."
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